![]() It lets you easily view and manage all of your AdWords accounts from a single location. If you manage multiple AdWords accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. Manage your campaigns: AdWords also offers you tools to easily manage and monitor accounts.And you can also use analytical tools to learn about your customer’s shopping habits - how long, for instance, they tend to research your product before they buy. ![]() You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. That, in turn, can boost the return on your investment. If they clicked your ad and then did something valuable to your business - purchased your product, downloaded your app, or phoned in an order - you can track that, too.īy seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. Measure your success: With AdWords, if someone clicked your ad, you’ll know.You'll only pay when someone clicks your ad. And you can choose how much you spend per month, per day, and per ad. Control your costs: AdWords gives you control over how you spend your money.Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.Age, location, and language: Choose the age, geographic location, and language of your customers.Ad location: Show your ads on search engines, commercial sites, or personal sites.Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.For now, here's a look at the choices that you have with online ads that can make your marketing campaigns even more targeted: Target your ads: Targeting gives you the ability to show your ads to reach people with specific interests - namely, people who are interested in your products and services - and show them relevant ads.ĪdWords offers different ways of targeting, which we'll go over in more detail later.AdWords offers several benefits, but here are the key ones: Now that we have an idea of what we are talking about, we can look more into AdWords as below.ĪdWords allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Before you get lost in even more words, watch this video below to get an understanding of Google AdWords:
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